The Guaranteed Customer Experience

How to Win Customers by Keeping Your Promises

What if you could guarantee your customers an amazing experience—and then deliver on that promise every time?

The Guaranteed Customer Experience will help you win and retain more customers with a consistently great experience.


About the Book

The Guaranteed Customer Experience turns the concept of a guarantee on its head.

Get an inside look at how leading organizations use experience guarantees to fuel customer-driven growth.

Discover how brands, products, and even individual employees use the Guaranteed Customer Experience model to stand out from the competition.

Key Takeaways

  • Discover what truly motivates customers to buy from you.

  • Earn your customers' trust with an experience guarantee.

  • Avoid service failures that cause customer churn.


What People are Saying

"Jeff's book gives you a blueprint for earning admiration in how you lead and operate... earning the right to customer-driven growth."

Jeanne Bliss
CEO and founder of CustomerBliss

"Jeff’s book is a mastery in understanding the importance of a reliable, guaranteed customer experience."

Kevin Albers
Director, Customer Experience, Slack

“Jeff has done it again with his latest book and it could not be more timely and relevant."

Chris Lorino
Vice President of Operations, First Hospitality


Headshot of Jeff Toister. He is smiling at the camera while wearing a light blue shirt and a dark blue suit coat.

About the Author

Jeff Toister's first customer service interaction ended in a service failure.

Vowing to learn from that experience, he became obsessed with customer service. Today, he is the bestselling author of four books, including The Service Culture Handbook: A Step-by-Step Guide to Getting Your Employees Obsessed With Customer Service.

More than 5 million people have taken one of his training programs on LinkedIn Learning and he is ranked as one of the top 30 customer experience professionals in the world by Global Gurus.


More Praise for the Book

"A must read for those interested in improving their company’s financial outcomes through differentiated customer experiences."

Jerry Pasierb
Vice President Customer Experience, PNC Bank

"Straight-forward, actionable insights guide you through the process of creating an effective customer experience guarantee to help your company acquire new customers, retain existing customers, and grow loyalty to your brand."

Beth Gauthier-Jenkin
Vice President, Sales and Customer Care, Gopher Sport

"When a company makes and keeps a great promise, clarity, relief, and growth follow. In this brisk book, Jeff teaches us how to make and keep our own great promises."

Max Yoder
CEO, Lessonly